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Adina Nica


Motto: “Hard work is a prison sentence only if it does not have meaning.”  Malcom Gladwell

About me:

I started my career in 1997, after I returned from Wirtschaft Vienna University where I specialized in Marketing and Organizational Behavior. After 7 years in Mercury Research i moved at Raiffeisen Bank as Research Manage. I have been involved in strategic  projects of the bank (repositioning, development of Cross Sell expertise, improving the system of Quality Service) and then I moved back to the other side, as the Head of Research at Synovate Romania, Censydiam and later Head of Central and Eastern Europe. I had the opportunity to deepen the avant-garde methods of studying consumer, and to have an international vision. If I had to define the red thread of my career, it is my belief that marketing must be in the service of people  and not the other way around. In all the projects we have done, the core  advice I gave to my customers was that the brands have to address the real needs of consumers to enter their lives naturally and relevant, helping them to have a life better. I think that a deep understanding of human nature, and their psychological need  is the key to quality relationships between marketing and consumer.

Projects near and dear to my heart:

  • Providenta Hospital&Clinic-Strategy formulation and strategic Planning 2013

  • Itsy Bitsy Radio-Brand Strategy 2014

  • iPlan Project-Markstrat training for 300 managers: 2011-2013

  • IAA School - market research curricula since 2011 to date

How can I help?

  • Marketing Consulting: market analysis

  • Marketing Mix analysis and planning, brand strategy development, brand development pyramid Workshops: creative workshops, workshops for developing brand strategy

  • Market Research: brand research, consumer segmentation (motivational, lifestyle, interests), consumer trends, communication test using the methodology of Neuromarketing Management Consulting: organization Diagnostics

Tools, Licenses and international models that I have chosen to respect the values ​​I believe in:

  • Marketing&Organizational Behavior  Graduate of  Wirtchaft University in Vienna

  • Certified professional - market research - University of Georgia, USA

  • Raiffeisen Management Academy

  • Certified Markstrat facilitator

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