The Pitfalls of the Customer Journey
Context Lean Startup, Agile Development, and Design Thinking share fundamental principles geared towards rapid innovation, adaptability,...
Sarmale and Strategy in the land of Miorita: Slow-Cooking a Romanian Recipe for Business Strategy
The Starter: Business Strategy in Romania…Unwrapped Drawing on over a quarter-century of navigating the ebbs and flows of Romanian...
The Imperative of Customer-Centric Innovation in a World Remade
In a landscape irrevocably altered by the aftershocks of a global pandemic, geopolitical upheavals, and a relentless march towards...
Thucydides' Trap: From Geopolitical Tensions to Relevant Business Innovation
"The Thucydides Trap", a concept introduced by Harvard professor Graham Allison, explores the risk of conflict when an emerging power...
Modern Romania and Heaviside step function
Faced with endemic issues of corruption and incompetence threatening to undermine the quality and efficiency of the democratic system, I...
Meritocracy vs."Bloodline Law":How to draw inspiration from American history for a future in Romania
Dumitru Buzatu, a prominent figure in PSD, was caught red-handed, specifically with a sizable bribe of 1.25 million lei. To add more to...
Breaking Free from Plato's Cave: Business Renaissance through Innovation
In his famous allegory, Plato presents a group of prisoners who have been confined in a dark cave since birth. With their gaze fixed...
The Evolution of Customer Centricity and Why Needs Matter More Than Solutions
In Romania of the 90s, the STP framework (Segmentation, Targeting, Positioning) was considered the cornerstone of strategic marketing and...
A Battle of Mobile Banking Apps
This perspective focuses on comparing the mobile banking applications of ING Business and Revolut in Romania, as experienced by a user....
Innovation as Defense: Harnessing the Power of JTBD in a VUCA World
Startups are often the source of disruption because they are more agile, focused on customer needs, willing to take risks, and have...
