1. Strategic Marketing

  • Segmentation

  • Brand Positioning

  • Brand Architecture

  • Define Product/Service Portfolio

2. Operational Marketing

Define Marketing Plan from 4 perspectives: Consumer, Shopper, Customer, Internal Client:

  • Marketing Mix

  • Brand management

  • Insights

  • PR

Assistance in Marketing Plan implementation

3. Develop Internal Marketing Capabilities

  • Marketing Management workshops/coaching

  • Set-up Marketing department

  • Develop marketing processes & procedures

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