1. Strategic Marketing

• Segmentation

• Brand Positioning

• Brand Architecture

• Define Product/Service Portfolio

2. Operational Marketing

Define Marketing Plan from 4 perspectives: Consumer, Shopper, Customer, Internal Client:

• Marketing Mix

• Brand management

• Insights

• PR

Assistance in Marketing Plan implementation

3. Develop Internal Marketing Capabilities

• Marketing Management workshops/coaching

• Set-up Marketing department

• Develop marketing processes & procedures